Mobile Marketing Playbook by 360i

Mobile Marketing Playbook

By 360i

  • Release Date: 2010-09-21
  • Genre: Marketing & Sales
Score: 4
From 33 Ratings
Download Now
The file download will begin after you complete the registration. Downloader's Terms of Service | DMCA


Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.


  • Great overview on Mobile Marketing

    By 123948272483
    I'm very impressed with the way 360i has managed to put this playbook together. It's high level enough to give you a pretty complete overview of mobile marketing and how it can be integrated into a organizations marketing strategy. It also dives into detail in areas where it counts. A must read for those interested in learning more about mobile marketing.