Start With Why Summary by Frumi Rachel Barr, MBA, Ph.D.

Start With Why Summary

By Frumi Rachel Barr, MBA, Ph.D.

  • Release Date: 2012-05-22
  • Genre: Marketing & Sales
Score: 4
From 11 Ratings
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In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it‘s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. 

Starting with WHY works in big business and small business, in the nonprofit world and in politics.

Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.


  • Highly recommended

    By D.A.H., Jr.
    This book really makes you think about the blueprint of your group/organization/team/business and what it stands for. It’s 30 pages long, but I must say, for a free book, you are getting more than what you asked for.
  • Awesome

    By DWill74
    Thanks so much for writing the highlights of great books. I can gain more insight quickly and go more in depth if I want. Strongly recommend